Create a Personal Coin
Why launch a Coin?
Launching a coin on FANstrike is about more than raising money — it’s about creating your own on-chain cultural currency and tapping into an on-chain liquidity. Whether you’re an athlete, club, team, league, tournament, content creator or some sort of other sports person there are different reasons to launch a coin: Utility & perks: Turn your coin into access: content drops, early tickets, raffles, voting, or direct engagement with you or your brand. Access market liquidity: By integrating your coin into your sports ecosystem, you create a flywheel that makes it attractive to fans, investors, and on-chain traders alike. Reinvestment: Use your trading fees to fund projects that grow your ecosystem — for example financing player transfers, hiring a coach, or producing better content. Established athletes and clubs can also choose to direct part of the fees toward charity or community initiatives close to their heart. There are countless other reasons to launch your own coin all designed to help you fully participate in the world’s first open Sports Capital Markets. Important note: Launching your own coin also comes with responsibility. Make sure to read the following playbook carefully so you’re well prepared to lead that journey.
Getting Ready Before Launch
What do I need or have to prepare to launch my coin?
Clear plan for your coin: Think about why you’re launching — e.g. to bring fans closer, fund specific projects, or create new engagement loops. Having a simple plan makes it easier for supporters to understand and join.
Visual identity: Have at least one strong profile image or logo, plus one background visual ready.
Timing & commitment: Make sure you have time to engage in the first days after launch. If your schedule is packed, delay slightly rather than risk losing momentum.
Login & wallet setup:
Login with email: Log in with your email and a Privy wallet will be created automatically for you — no crypto knowledge needed.
Login with existing wallet: Click Continue with a wallet to see the list of supported wallets and connect your preferred one.
Launch Process
1. Coin Creation: Create your coin on FANstrike in just a few minutes. You can already share it with your community and fans at this stage so they can invest early at a lower entry price.
2. Verify Your Coin: See the section Coin Verification for details on how to verify. Once verified (usually within 24h), you’ll receive an email notification and your coin will be automatically posted on @FANstrikeWatch on X for added confirmation and visibility.
3. Coin Trading: Your coins are locked into a smart contract and traded via a bonding curve. The price increases algorithmically with each purchase as liquidity builds in the contract. When the contract reaches 80 SOL in liquidity, the coin automatically graduates to a DEX, where it becomes freely tradable on the open market.
4. Add Utility: We will provide tools to give your coin real use cases: add perks, conduct holder votings, run auctions, or gate exclusive experiences. Your coin becomes the gateway into your fandom and brand.
5. Flywheel & Ecosystem Integration: Over time, integrate your coin deeper into your sports ecosystem and build a self-reinforcing coin economy:
Buybacks: Use trading fees or other revenue streams to buy back your coin as your ecosystem grows.
Payment option: Accept your coin in your own shop, ticketing, or merch.
Partnerships: Ask sponsors or partners to partly pay in your coin, or use it to pay your players, staff, or collaborators.
Which additional tips are worth considering?
Tell your story clearly: Share who you are, what drives you, and why supporters should get behind you. Keep it simple and non-technical so anyone — from fans to traders — can understand.
Show your track record: Highlight your sports achievements or milestones (titles, matches, community impact). This builds credibility and pride among supporters.
Share your plan: If you already know how you’ll use your coin — for example funding training, building community, or rewarding fans — mention it upfront. It gives supporters a clear reason to buy in.
FANstrike Communication Strategy
Create a dedicated token profile (Recommended)
While you should use your main social accounts for initial launch announcements and major milestones, we strongly recommend creating a separate X/Twitter profile with your token ticker (e.g., @MessiCoin, @$MESSI) from day one. This allows you to keep your personal/team content separate from the coin-specific communication that will follow.
Establish legitimacy from the start
Always include your coin address (CA) in your official profiles and website to prevent impersonation and help supporters verify they're buying the correct token. Add the CA to your main social media bios. You can also pin a tweet with the official coin address, and include it prominently on any official websites. This simple step protects your community from scams and establishes trust from launch day.
This dual-account strategy is optional but recommended - it shows serious commitment to your coin community while maintaining professional boundaries between your athletic career and token-related activities.
Other FAQs
Since FANstrike launched so recently, most sports creators start by asking us the following questions:
Do I get money upfront when I launch?
No. You don’t raise a lump sum when you launch. Instead, you participate in the trading activity of your coin — earning from the fees generated whenever fans or traders buy and sell.
What happens if I stop engaging with my community?
Coins without active creators usually lose traction. Engagement and utility (perks, updates, events) are the engine that keeps your coin alive.
Is it legal to launch my sports coin on FANstrike?
We cannot provide legal advice. Sports coins are designed as cultural currencies, not financial products. Their purpose is to create access, perks, and engagement — not to grant ownership or investment rights. As long as your coin is presented transparently and without promises of profits or guaranteed returns, it generally falls within the intended use of the platform. Because regulations vary by country, if you are unsure about your specific situation, we recommend consulting a legal advisor.
What’s the difference between a verified coin and a scout coin?
Verified coins are launched or claimed by the actual athlete, club, or creator. Scout coins are created by community members to signal interest and can later be claimed by the real party.
How do fees work?
Fees are split 50/50 between you as the creator and FANstrike.
Each transaction that uses our liquidity pools incurs a 2% fee — the fee is collected entirely in SOL.
To claim your share, just go to your FANstrike account in the app by connecting your wallet or login-in. In your “portfolio” section you will be able to see how much fees you collected on your coins and claim them in your wallet.
Legal And Ethical Guidelines: What You Should Keep In Mind
No ownership rights: A sports coin does not represent equity, revenue share, or prize-money participation. It is a cultural currency, not a financial instrument.
No promises of profit: Position your coin as a way for fans to support and engage with you. Never suggest holders will make money or guarantee financial upside.
No yield or payouts: Coins cannot be tied to prize winnings, bonuses, or profit-sharing schemes. Their value comes from community use and engagement, not financial distribution.
Cultural positioning: Treat your coin like digital memorabilia or a fan pass — a way for people to connect with your journey and brand.
Respect information boundaries: Share news and updates with everyone at the same time. Never use confidential or insider information to influence trading activity.
Coming Soon Features
The following will enhance the core platform for coin creators:
Holders Voting
Deliver perks for coin holders
Flywheel
Prediction Markets
This playbook evolves based on feedback from creators who launch on FANstrike. The most successful sports tokens come from creators who understand that success comes from genuine supporter value, not just speculation.
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